We’re building a platform where every athlete, in every sport, no matter how big or small, can have their own subscription content channel to connect directly with their fans.

Why We Built FanSpark

FanSpark was founded in 2024 because as sports fans we saw some big problems in the modern sports world.

Athletes with huge fanbases were competing on global stages and in front of sellout crowds, but still needed second or third jobs just to pay their bills. Meanwhile, social media algorithms and traditional platforms originally built to connect people were actually creating new barriers between athletes and fans, and reducing the conversation around sports to only the most popular sports, teams, schools, and players.

It doesn’t need to be this way. Athletes and sports fans deserve a better platform, purpose-built for the sports community and the fan experience.

We deserve a platform that replicates the feeling of meeting your favorite athlete, or signing your first autograph for a fan. A platform where all sports and all athletes have equal treatment and visibility, so every athlete has the chance to build their brand, their business, and their fanbase. A platform where fans can discover new sports and new athletes they never knew they loved, and support them along the entirety of their college, amateur and professional careers.

We built FanSpark to be that platform.

A Platform Built for All Athletes

FanSpark is built to let every athlete, in every sport, no matter how big or small successfully build and grow transformative new revenue streams by delivering exclusive content directly to fans.

Prioritizing Athlete Safety And Well-Being

FanSpark is designed to protect athletes and creators from toxic interactions. Robust safety features, no creepy DMs or pay-per-message models, and tools that let you control the tone of your channel.

Scalable, Long-Term Revenue

Your revenue shouldn't be subject to the whims of The Algorithm. FanSpark lets you build stable, repeatable, long-term revenue that grows with you throughout your entire career.

Exclusive Content, Direct Engagement

FanSpark offers authentic, premium, social content directly from athletes, teams, and sports influencers meant for their biggest and most engaged fans.

Discover New Athletes and Sports

You know what you like, but our Discovery features make sure you'll find new favorites, mind-blowing talent, and rising stars from all across the sports world.

Support Your Favorite Athletes Directly

Don't just cheer from the sidelines - FanSpark lets you take a direct role in helping your favorite athletes and creators succeed.

Leveling the NIL Playing Field

Unlike many NIL models which bias towards only benefitting the biggest players in the biggest sports, FanSpark democratizes monetization across every athlete, in every sport.

A Complimentary NIL Outlet

FanSpark has the ability to partner with universities and NIL groups to provide a complementary, ad-free platform that does not compromise existing NIL efforts.

Enhancing Fan Engagement

FanSpark helps schools build and reinforce nationwide fanbases, by giving athletes and teams the tools to deliver more personal and authentic content that doesn't need to fit the traditional social media "broadcast" model.

How FanSpark Stands Out

Leadership

Barrett Garese
CEO
Laura Padgett
CPO
Sean E. Williams
COO
Damian Sima
CTO

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